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Authentic Caring

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I was listening to a podcast this morning and it was talking about relationships. The guest speaker was talking about how they built their business through building relationships with their clients. Some of their methods for doing so included:

  • Maintaining a database of clients including information about their business, family, interests and activities.
  • Being authentically interested in their clients. This meant that they are interested in their clients business and personal lives.
  • Touching base with their clients on a regular basis. This was either in person, on the phone or via email.
  • Have an interest in the community they live in and operate their business in. This included an involvement in community and business groups.

The discussion also turned to whether business is based on price or relationships. It was interesting that both the presenter and the guest speaker thought when they were younger that price was the key factor in building and maintaining a client base. However they have both changed their minds and realised that relationships play a big role. And though price is important it is not the only key element to building and maintaining a client base.

However, I do want to point out that this is not a trick that you just do the four points above in order to trick people into doing business with you. It is a philosophy of being authentic and genuine in your interest and care for your clients. Failing to do so will harm your cause.

  • Have you ever experienced a dis-in-genuine attempt of someone to demonstrate care for you?
  • What are ways that you can demonstrate authentic caring?
  • Who are you going to touch base with this week that you would not normally have touched base with?

Filed under: Business, Family, Personal Tagged: Authenticity, Business, Business Development, Clients, Communication, Entrepreneurship, Genuine, Leadership, Management, People Skills

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